Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. Why aren’t more companies using them?| hightouch.com
Learn what exactly first-party data is and why it's so important.| hightouch.com
Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Orchestrate your Hightouch syncs from a single operational pane of glass.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
Learn everything there is to know about the individual components that make up a modern data stack.| hightouch.com
Find out what user segments are and how industry leaders are using them to increase conversions.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Actionable insights are what all companies need to get the most from their data.| hightouch.com
Lifecycle marketing helps you turn people into buyers and turns them into brand champions. Find out how in this article.| hightouch.com
Learn how you can leverage data onboarding link your offline data to your online data to power your marketing use cases.| hightouch.com
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data| hightouch.com
Learn why behavioral data is important to every business, how to collect and analyze behavioral data, and relevant tooling.| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
A Composable CDP is a customer data platform that enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.| hightouch.com