Learn what exactly first-party data is and why it's so important.| hightouch.com
Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Adding interactive ads to your campaigns can make a world of difference to the performance. Read more how and why from this post.| NEXD
Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
Find out what user segments are and how industry leaders are using them to increase conversions.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Learn everything there is to know about Segment including products, key features, real-time capabilities, and pros/cons.| hightouch.com
A marketing campaign is a coordinated series or single promotion of a product, service, or company to increase sales, leads, or brand awareness| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Understanding how to protect your sensitive information by providing a comprehensive guide on how businesses use and protect your sensitive data| Internxt
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com