Jakob Nielsen's classic book discusses the most important of the guidelines for Web usability. It also revisits guidelines from the 1990s in light of newer research.| Nielsen Norman Group
While researching a purchase, a user conducted 25 visits to 15 different sites. Discussion of why and how the user visited each site and shy she left it.| Nielsen Norman Group
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The book Usability Inspection Methods, edited by Jakob Nielsen and Robert L. Mack, is the first comprehensive, book-length work in the field of usability evaluation and includes a full complement of UI strategies, tools, and techniques.| Nielsen Norman Group
Affiliate programs are an effective Web marketing tool and a natural fit with the nature of the Web since they make value flow along the links. Weaknesses and future trends for affiliates programs.| Nielsen Norman Group
Jakob Nielsen's textbook on applying systematic methods throughout the development lifecycle to increase ease-of-use for software, websites, and other user interfaces. Emphasis on cheap and fast methods.| Nielsen Norman Group
Users scan web pages due to bad computer screens and attention economics: not worth investing too much of the user's time in reading a page when it competes with millions of others.| Nielsen Norman Group