The Journal of Marketing Research recently published a study that evaluates how online review platforms can effectively build trust with consumers.* This independent research (not funded by Yelp or any of the other platforms evaluated) identifies five key mechanisms that review platforms can implement to curb less trustworthy content and build trust with consumers: monitoring […]| Yelp - Official Blog
Update: This blog post has been updated to reflect FTC Economist Devesh Raval’s revised study, which was republished on May 23, 2024. Key Findings From “Do Bad Businesses Get Good Reviews? Evidence Across Several Online Review Platforms” This week, trial began in a case brought by the Justice Department, joined by dozens of states, against […]| Yelp - Official Blog