China’s economy has been growing fast lately, making it an exciting but tricky place for financial companies to shop. Since China is the second biggest economy globally, there’s a ton happening money-wise – banking, insurance investing, fintech, etc. Breaking into this massive market takes a crapload of work. You should understand how things work there […]| Marketing China
Storytelling is a key aspect to consider when it comes to ‘branding’ in China. Chinese consumers are drawn to appealing narratives surrounding products, they are looking for something unique which sets a brand apart in an increasingly competitive marketplace. Connecting with consumers emotionally through a well-constructed narrative has become ever more important. Products come to life through stories and this can be […]| Marketing China