Product positioning is the process of deciding and communicating how you want your market to think and feel about your product.| ProductPlan
What is a Persona? Learn more about Persona s and other product management terminology and concepts in our product management glossary.| ProductPlan
In product management, a theme is a high-level goal. Here's the 3 steps involved in developing your own plus their fit in product roadmaps.| ProductPlan
Customer empathy is understanding the underlying needs and feelings of customers. Learn how to put customer empathy into practice.| ProductPlan
Churn measures the percentage of accounts that cancel or do not renew their subscription, often indicating a level of product dissatisfaction.| ProductPlan
The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship.| ProductPlan