Fix these top persona mistakes fast and turn unhappy customers into brand advocates. More success, more credibility, and a career and life you love!| The Interaction Design Foundation
Quelles sont les compétences particulières d’une agence UX ? Comment et pourquoi travailler avec une agence UX ? Les bonnes questions à se poser.| USABILIS
Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.| Nielsen Norman Group
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was ... Read more| Alex Birkett
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.| Nielsen Norman Group
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation