In China, not all international brands are welcomed with open arms. In fact, some Chinese distributors only distribute between 40 and 200 different products because they can’t always predict which ones will be successful or have high revenue potentials in the long term. As a result of this uncertainty, most distribution companies don’t want to […]| Marketing China
The use of artificial intelligence has seen a significant growth among luxury brands in China. Find out why you should embrace it too| Marketing China
Learn what it takes to succeed in China's skincare industry, from product adaptation to digital marketing on WeChat and Xiaohongshu.| Marketing China