Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry.| Product Marketing Alliance
Fancy connecting with go-to-market pros and pioneers all over the world? Exchanging ideas? Pushing each other to do great things? Course you do! Then join the world’s fastest-growing community focused on go-to-market growth| GTM Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products.| Product Marketing Alliance
Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs.| Competitive Intelligence Alliance
Find a PMA event near you. Virtual and in-person summits, workshops, and meetups that connect PMMs worldwide. View our global events calendar.| Product Marketing Alliance
When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage.| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Learn how to craft successful and effective product demos that not only look impressive but deliver measurable results.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
Managing a community, despite being rewarding, also comes with its own challenges and hurdles—these can depend on how many members you have, the type of community you manage, etc.| Community-Led Alliance
Join the world’s largest product marketing community on the Product Marketing Alliance Slack channel| Product Marketing Alliance