Brand Campaigns, Part 5.3: Did Apple's Brand Advertising Lead to Brand Growth? -
Brandingmag | Did Apple's "Think Different" campaign help Apple grow to become one of the biggest tech companies in the world?| Brandingmag
Brandingmag | Did Apple's "Think Different" campaign help Apple grow to become one of the biggest tech companies in the world?| Brandingmag
For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?| Brandingmag
Inside the creative industry, award-winning work feels like the pinnacle of advertising success. But what about our target market? Do our customers even care?| Brandingmag
While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.| Brandingmag
Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.| Brandingmag
The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.| Brandingmag
