Reading Time: 11 minutesTracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the...| MailBakery
Learn the difference between click-through rate and click-to-open rate, how to calculate and which one is more helpful to gauge the email performance.| Mailmodo