As we kick off 2024, the IoT Analytics team has again evaluated last year’s main IoT developments in the global “Internet of Things” arena. This article highlights some general observations and our top 10 IoT stories from 2023, a year characterized by multi-decade high interest rates, a challenging macroeconomic environment, and, of course, the advent and excitement of generative AI (gen AI). For your reference, here is our IoT 2022 in Review article. General IoT 2023 market 2023 was a ...| IoT Analytics
In short Generative AI is used across departments. Most of the 530 identified generative AI implementations are in customer support, marketing, IT, operations, and R&D. Customer issue resolution is the top application. 49% of projects focus on customer support, with issue resolution alone making up 35%. Tech sector and North America lead adoption. 56% of projects were implemented inside tech companies, and 56% were implemented in North America. Why it matters For generative AI vendors: It is ...| IoT Analytics
In short Asset tracking has become an integral part of enterprise operations, with large firms tracking over 166,000 assets daily, according to IoT Analytics’ IoT Asset Tracking & Visibility Adoption Report 2025. Enterprise IoT asset tracking has evolved across 7 dimensions: 1) asset type, 2) attributes tracked, 3) technologies used, 4) enterprise application integration, 5) intelligence provided, 6) vendor solutions, and 7) solution flexibility. Despite technological progress and growing a...| IoT Analytics
In short IoT enterprise spending grew 10% in 2024, its lowest rate in over a decade, according to IoT Analytics’ 89-page State of IoT Spring 2025 report (published February 2025). Hardware segments struggled the most, while software and cloud-based solutions continued to expand. India experienced 14% YoY IoT spending growth, while Europe experienced slower IoT adoption rates. New IoT products in late 2024 heavily focused on AI, security, and connectivity. Why it matters Vendors and end user...| IoT Analytics
In short According to the latest What CEOs Talked About report, three themes stood out in CEOs’ minds in Q1 2025: Tariffs, uncertainty, and AI (with agentic AI seeing the most gains). Discussions about recruiting dropped as mentions of hiring freezes spiked. Why it matters The prioritization of specific topics by CEOs may influence investment in these areas. The big picture New administration’s policies reshaped economic outlook. Going into 2025, the global GDP growth projection for the y...| IoT Analytics
As we kick off 2025, the IoT Analytics research team has evaluated last year’s top AI stories. This article highlights 10 of the most impactful developments as well as some general observations and developments in the field of AI in 2024. Since 2015, IoT Analytics has published an annual review of the top 10 IoT stories of the past year (the 2024 IoT review will be published next week). This year, for the first time, IoT Analytics is adding an AI review as well, as AI has become a centerpie...| IoT Analytics
In short According to the latest “What CEOs talked about” report, three themes gained noticeable traction in Q2 2024: 1) AI, 2) data center, and 3) specific up-and-coming LLMs AI is inching closer to overtaking inflation as the leading topic in boardroom discussions. OpenAI and other generally known LLM vendors and models decline in mentions as Llama, Cohere, and Mistral see significant climbs quarter-over-quarter. Economic topics and sustainability significantly declined. Why it matters ...| IoT Analytics
In short The latest update to the Global Cellular IoT Module and Chipset Market Tracker and Forecast shows that shipments of cellular IoT modules and chipsets dropped 16% year-over-year in 2023; however, the tracker projects the market to climb back almost fully to 2022 levels in 2024. The rise of smart and AI-enabled cellular IoT modules, which enable data processing and decision-making near or at the edge, is helping to drive this projected growth. AI is not the same across the board—the ...| IoT Analytics
In short The current state of telecommunications was on full display at MWC Barcelona 2024. IoT Analytics’ three-analyst team produced a 123-page event report, covering 130+ companies, and presents its top 10 trends on the state of IoT & telecommunications here. Why it matters MWC is one of the world’s most important telecommunications trade shows. The showcased technologies are widely applicable to IoT connectivity. Source: MWC Mobile World Congress 2024 The Mobile World Congress (MWC) B...| IoT Analytics
In short According to the latest 148-page State of IoT – Spring 2024 report, IoT remains a top-three corporate technology priority. While AI has surpassed IoT in corporate prioritization, combining IoT and AI is on the rise and seen as a tailwind for the $236-billion IoT market rather than a disrupter. IoT Analytics identified 40+ current IoT market trends in this research, 10 of which are shared below. Why it matters It is important for vendors and end users alike to understand how to capi...| IoT Analytics
In short According to the latest 147-page Equipment as a Service Market Report 2024–2028, the total equipment-as-a-service (EaaS) market reached $21.2 billion. Despite initial optimism, EaaS adoption has been slower than anticipated in the past 4 years, with less than 1% of equipment sales in 2023 being executed under EaaS contracts. While widespread adoption has not yet occurred, there are pockets of success (e.g., in the lighting and robotics industry), with research showing continued OEM...| IoT Analytics
In short According to the latest “What CEOs talked about” report, three themes gained noticeable traction in earnings calls in Q4: 1) economic concerns 2) budget and cost optimization, and 3) geopolitical uncertainty around conflict and a possible US government shutdown. Generative AI saw its first decline; however, some companies involved in the generative AI market saw significant gains, e.g., AMD, ARM, and AWS. Why it matters The prioritization of specific topics by CEOs may influenc...| IoT Analytics