Animation in UX must be unobtrusive, brief, and subtle. Use it for feedback, state-change and navigation metaphors, and to enhance signifiers.| Nielsen Norman Group
Retreating to classic navigation may be cowardice, but it’s INFORMED cowardice| DEV Community
As someone who spends a lot of time talking about UX animation, I’ve been asked more times than I’d like to admit if a poorly designed feature can be fixed by adding some surprise and delight. Usually this question comes from a genuine place of wanting to improve the experience of the product. But reaching straight for surprise and delight isn’t the quick and easy solution that it might seem like at first. | Val Head