Learn how CTV ads outperform traditional TV with better targeting, 90%+ completion rates, and full-funnel attribution. A practical 2025 guide for data-driven marketers.| www.aidigital.com
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN