There are plenty of reasons to be skeptical of email. But a few killer features still make newsletters something worth investing in.| Inbox Collective
From bot clicks to DMARC enforcement to accessibility, here's what to keep tabs on in 2025.| Inbox Collective
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.| Inbox Collective
Here’s how to add your logo to Apple, Gmail, or Yahoo inboxes to boost engagement with your newsletters.| Inbox Collective
Here are a few suggestions for ad formats, rates, and tools that can help.| Inbox Collective
One of the models might help you maximize the ad revenue in your newsletter.| Inbox Collective
From send-time optimization to newsletter growth to new launches, here’s what I’ve learned this year about sending great emails.| Inbox Collective
If your open rates or click rates drop, there might be a deliverability problem that needs fixing.| Inbox Collective
Here are 25 metrics you can use to better understand what’s working (and what isn’t) with your newsletter.| Inbox Collective
PLUS: Literary fiction’s death is greatly exaggerated| simonowens.substack.com