Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.| A Smart Bear
You must select between three pricing strategies, and fully commit to their implications.| A Smart Bear
Identifying useful frameworks for companies, strategy, markets, and organizations, instead of those that just look pretty in PowerPoint.| A Smart Bear
"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?| A Smart Bear
I remember "disruptive" when it was called a "paradigm shift." You should be worrying more about making something people want to buy, and less about disrupting everything.| A Smart Bear
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
We're told "be yourself" to seek happiness and success. But what if "being yourself" also means striving to become better? What is "yourself?"| A Smart Bear
A simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.| A Smart Bear
Even at wildly successful startups, the first few years are gut-wrenching, uncertain, on the brink of collapse, where pessimism is realism, and yet optimism is required.| A Smart Bear
How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."| A Smart Bear
Why do startups typically fail? It turns out that "avoiding those things" is already a plan for success.| A Smart Bear
Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.| A Smart Bear
How do you assess forecasts, when the forecast is only a probability? It's not just about accuracy. Let's dive into the math.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear