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Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.| Investopedia
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Click-through rate (CTR) is defined as the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.| Investopedia
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An impression is a metric used to quantify the views of an advertisement or a web page. Discover more about impressions here.| Investopedia