As the standard of living of the Chinese considerably changed during those last years, they tend to spend their income differently than before. Today, they can afford to buy products of much better quality. This is particularly the case in their food choices. Their new purchasing power gives them a new and more varied demand. […]| Marketing China
China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese...| Ecommerce China
The Chinese Luxury market is set to dominate half of global luxury consumption by 2025. What is the strategy of top luxury brands in China?| Marketing China
