Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.| A Smart Bear
Your company will stop growing sooner than you think. The "Max MRR" metric predicts revenue plateaus based on churn and new revenue.| A Smart Bear
Because time is zero-sum, prioritization is mandatory. This is an index of purpose-built prioritization frameworks, and an overarching one to optimize your life.| A Smart Bear
You must select between three pricing strategies, and fully commit to their implications.| A Smart Bear
A prioritized checklist for diagnosing why growth has slowed, and how to fix it.| A Smart Bear
You're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.| A Smart Bear
Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.| A Smart Bear
When even "free" is too expensive.| A Smart Bear
Freemium model flaws: High costs, low conversion. Treat it as a marketing expense to ensure ROI.| A Smart Bear
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.| A Smart Bear
Why do smart, driven founders fail, despite having great ideas and execution? This model offers an answer, and a path to increase the chance of success.| A Smart Bear
Oh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.| A Smart Bear
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.| A Smart Bear
"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?| A Smart Bear
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
Stop talking past each other. Translate between the three "languages" of customer desires, product features, and business goals.| A Smart Bear
A simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.| A Smart Bear
How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."| A Smart Bear
Why do startups typically fail? It turns out that "avoiding those things" is already a plan for success.| A Smart Bear
What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.| A Smart Bear
Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.| A Smart Bear
Beware of advice that tries to change who you are. True wisdom guides you to a better version of yourself.| A Smart Bear
A novel system for selecting and presenting product KPIs, satisfying not only the product team, but also stakeholders, executives, and customers.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear