IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.| IPTC
When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information.| Google for Developers
The IPTC Photo Metadata Standard is the most widely used standard to describe photos. It consists of two schemas – IPTC Core and IPTC Extension.| IPTC