A Sales Qualified Lead (SQL) is a prospective customer who has been researched and vetted by the marketing department and then handed over to the sales team. Learn more about them here.| blog.thomasnet.com
Lead generation gathers reliable contact information and grades leads based on their likelihood to make a purchase or engage further. Learn more about the strategies and best practices to generate sales leads.| blog.thomasnet.com
Key performance indicators (KPIs) are metrics used to assess success in terms of return on investment (ROI). Learn more about them here.| blog.thomasnet.com
Lead prospecting is the process of identifying and qualifying potential customers who are likely to be interested in a product or service. Learn more about it here.| blog.thomasnet.com
Lead generation is the process of locating and drawing in potential clients who indicate interest in a good or service. Learn more about it here.| blog.thomasnet.com
