B2B payments is a ghost market because everyone focuses on the “payments” part. The real problem is in the workflows and data that precede the actual payment.| notes.mtb.xyz
How the SaaS and fintech models are breaking down, why food delivery and dark kitchens provide an alternative model, and what the future of software may look like as a result| notes.mtb.xyz
Ghost markets seem real. They have an enormous TAM and a clear need for new solutions. So a wave of companies go after the opportunity, and then… it vanishes into thin air.| notes.mtb.xyz