Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.| The Interaction Design Foundation
Horror vacui is the fear of emptiness. An age-old concept, evidence of this fear is visible throughout history, in busy, element-saturated work of past masters of the brush and canvas.| The Interaction Design Foundation
Optimize page structure in UX design to enhance navigation, readability, and overall user experience.| The Interaction Design Foundation
Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.| The Interaction Design Foundation
Complementary colors are the colors that sit opposite to each other on the color wheel. As the name suggests, these colors help each other stand out.| The Interaction Design Foundation
Brainwriting is an ideation technique in which participants write their ideas in silence instead of speaking aloud.| The Interaction Design Foundation
Anchoring is a cognitive bias that occurs if someone presents information in a way that limits an audience’s range of thought/reference.| The Interaction Design Foundation
Copywriting is the practice of writing text to optimize a design’s usability and encourage users to interact with it.| The Interaction Design Foundation
Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems.| The Interaction Design Foundation
Customer journey maps are visual representations of customer experiences with an organization over time and across channels.| The Interaction Design Foundation
There are two things that are always in short supply on any project; time and money. The Pareto Principle can, in the long-term, help you save both. It can also...| The Interaction Design Foundation
Discover the career and influence of Don Norman, pioneer of user experience design and author of The Design of Everyday Things.| The Interaction Design Foundation
Discover key product management strategies to elevate your designs. Learn more and excel in your career.| The Interaction Design Foundation
Assumptions are beliefs or views that designers hold about their users, in the context of use or the user goals.| The Interaction Design Foundation
Discover how user behavior shapes design. Learn more and enhance your skills with IxDF courses.| The Interaction Design Foundation
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation
Gain a comprehensive understanding of the distinction between product designers and UX designers. Explore the differences in roles, responsibilities, and skills in our in-depth guide.| The Interaction Design Foundation
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.| The Interaction Design Foundation
UX focuses on a product' s aesthetics and sensory appeal, while UI focuses on user interaction. Read on for more differences between UX and UI.| The Interaction Design Foundation
Discover key data analysis techniques, tools, and resources to extract actionable insights. Read on to unlock your data’s potential.| The Interaction Design Foundation