Fix these top persona mistakes fast and turn unhappy customers into brand advocates. More success, more credibility, and a career and life you love!| The Interaction Design Foundation
By revisiting the elements that influence the user experience of a website; we can review our UX research plans and try to ensure that we deliver a better user experience.| The Interaction Design Foundation
Human-AI interaction studies and designs how humans and artificial intelligence (AI) systems communicate and collaborate.| The Interaction Design Foundation
Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.| The Interaction Design Foundation
Emotional response in user experience design refers to feelings, reactions and experiences users have when they interact with a product or service.| The Interaction Design Foundation
Use the one thumb, one eyeball test to optimize mobile design for user experience. Learn how to ensure simplicity of interaction for your products.| The Interaction Design Foundation
Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.| The Interaction Design Foundation
Sketches are preliminary, hand-drawn representations of a user experience—including user research outcomes, user interfaces and interactions.| The Interaction Design Foundation
Use grounded theory to discover real user needs, avoid bias, and build research-backed solutions that work.| The Interaction Design Foundation
Design for real people—not assumptions. Master personas to create user-centered products, services, and experiences and get ahead in your career.| The Interaction Design Foundation
Visual Representation uses typography, illustrations, color, and layout to convey information and emotions effectively.| The Interaction Design Foundation
Discover iconography in design. Learn to use symbols effectively to enhance user experiences. Start now!| The Interaction Design Foundation
Master UX navigation design to enhance usability, ensure clarity, and guide users effectively.| The Interaction Design Foundation
Card sorting is a qualitative user research method where participants categorize content and label the groups using index cards, physically or digitally.| The Interaction Design Foundation
Unlock your creative problem-solving skills and tackle design challenges effectively. Learn actionable techniques today!| The Interaction Design Foundation
Unlock the power of illusions in design to enhance user experiences and engagement. See how visuals can deceive and delight.| The Interaction Design Foundation
Anchoring is a cognitive bias that occurs if someone presents information in a way that limits an audience’s range of thought/reference.| The Interaction Design Foundation
Unlock the secrets of UX design with our expert guide on conducting effective surveys. Learn more!| The Interaction Design Foundation
Explore iterative development in UX design to refine and enhance user experiences through continuous feedback.| The Interaction Design Foundation
Get to know about what is an empathy map and how to do empathy mapping. You will also explore the benefits of empathy maps and top five tips on empathy mapping sessions.| The Interaction Design Foundation
Dive deep into user behavior with qualitative research. Understand the ' why' behind actions to design better solutions.| The Interaction Design Foundation
Customer journey maps are visual representations of customer experiences with an organization over time and across channels.| The Interaction Design Foundation
There are two things that are always in short supply on any project; time and money. The Pareto Principle can, in the long-term, help you save both. It can also...| The Interaction Design Foundation
Aesthetics is a design principle that refers to a design’s pleasing qualities. In visual terms, aesthetics include color, balance, pattern and scale.| The Interaction Design Foundation
Discover key product management strategies to elevate your designs. Learn more and excel in your career.| The Interaction Design Foundation
Assumptions are beliefs or views that designers hold about their users, in the context of use or the user goals.| The Interaction Design Foundation
Discover how user behavior shapes design. Learn more and enhance your skills with IxDF courses.| The Interaction Design Foundation
Ease of use is a basic concept that describes how easily users can use a product.| The Interaction Design Foundation
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation
Gain a comprehensive understanding of the distinction between product designers and UX designers. Explore the differences in roles, responsibilities, and skills in our in-depth guide.| The Interaction Design Foundation
Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.| The Interaction Design Foundation
Understand the role of a UX Designer, the key skills needed, and the steps to start this career. Read more about career paths, expected salary, and more.| The Interaction Design Foundation
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.| The Interaction Design Foundation
What is UX Research? UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX res...| The Interaction Design Foundation
UX focuses on a product' s aesthetics and sensory appeal, while UI focuses on user interaction. Read on for more differences between UX and UI.| The Interaction Design Foundation
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.| The Interaction Design Foundation
Discover key data analysis techniques, tools, and resources to extract actionable insights. Read on to unlock your data’s potential.| The Interaction Design Foundation
Learn the principles of innovation in design. Boost creativity, solve problems and drive success.| The Interaction Design Foundation
The 5 Whys method is an iterative technique pioneered at Toyota Motor Corporation to explore the cause-and-effect relationships underlying a specific problem.| The Interaction Design Foundation