Testimonials play an enormous role in turning skeptics into shoppers. Many of these effects have been studied, and shown by science.| Boast
Google’s MUM update uses artificial intelligence to give users better results. How does this affect your website and SEO?| Web Ascender
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’...| Web Ascender
This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.| Boast
Testimonials and reviews are critical to your sales process. Let's see how to gather and use testimonials throughout your sales funnel.| Boast
Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of...| Web Ascender
Not all reviews and testimonials are equal. But what makes a convincing testimonial? And how can you get more of them?| Boast
In this article, we'll explore how to improve Google Ads quality score using 5 proven methods all the pros are using to optimise their ads.| JRR Marketing
Knowing how users search helps marketers position content effectively. Let’s take a closer look at what search intent is, and how to use it| Web Ascender
Google’s algorithm is always changing, so it’s important to stay up to date on the ways to improve your google rank in 2022.| Web Ascender
Here’s a few tips to use your content calendar to its greatest effect, and an example content calendar template on Google Sheets to get you started.| Web Ascender
It may be unclear how social media creates leads. Try these 8 social media lead generation strategies.| Web Ascender
Get creative with your lead magnets! Let’s take a look at creative lead magnets to win new customers in 2022.| Web Ascender
Find and use these key digital marketing KPIs to draw actionable conclusions, and accurately score your own digital marketing strategy.| Web Ascender
Use these organic search engine optimization techniques to target the right keywords, boost your content rank and get more clicks.| Web Ascender
For digital marketing to be effective, you need a plan. Let’s walk through how to design a killer digital marketing campaign, step by step.| Web Ascender
There are many ways to use video testimonials in your digital marketing campaigns to engage and convert customers. Here are a few.| Boast
Email marketing can produce enormous ROI, with some companies earning back as much as $44 for every $1 spent. The right email marketing strategy can make the difference between inbox clutter and impactful messaging. Whether you’re working to improve your strategy, you’re starting focused email marketing for the first time, or you’re not sure how to meet your goals, these...| Web Ascender