In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”| aprildunford.substack.com
An acquisition – for both the acquiring company and the company that has been acquired – is a golden opportunity to revisit and tighten up positioning. Post-acquisition, the context of both the acquired and the acquirer often shifts. It makes sense that we would want to review the positioning to determine what might need to change. I will cover a set of common post-acquisition positioning scenarios and end this article with a few key additional things I think companies should consider.| aprildunford.substack.com
April helps B2B tech companies accelerate growth through strong positioning. Hundreds of companies have successfully used her positioning methodology, outlined in her book Obviously Awesome.| www.aprildunford.com