Discover the career and influence of Don Norman, pioneer of user experience design and author of The Design of Everyday Things.| The Interaction Design Foundation
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation
Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.| The Interaction Design Foundation
UX focuses on a product' s aesthetics and sensory appeal, while UI focuses on user interaction. Read on for more differences between UX and UI.| The Interaction Design Foundation
Discover key data analysis techniques, tools, and resources to extract actionable insights. Read on to unlock your data’s potential.| The Interaction Design Foundation