You need to understand that there is no right or wrong distribution strategy to export your product to China. Only business factors will influence which model will suit you the best. However, if you want to maximize your expansion potential in China you’ll have to manage a strong sales strategy while developing your distribution network. […]| Marketing China
Discover how brands use TaoBao Live to drive massive sales, boost visibility, and connect with Chinese consumers in real time.| Marketing China
Learn how Pinduoduo helps brands tap into China's lower-tier cities and expand reach with social buying, live streaming, and mobile tools.| Marketing China
Step by Step Guide on how to identify the right agents and distributors in China and build a strong distribution network for long-term market growth.| Marketing China
The market of sleep aids products in China is booming. Here's a guide to enter the Chinese market starting with e-commerce.| Marketing China
In the swiftly evolving landscape of China’s digital marketing, Key Opinion Leaders (KOLs) have emerged as powerful catalysts for brand success. These influencers, ranging from celebrities to industry experts, wield a tremendous ability to shape consumer behavior and preferences. But with a market as diverse and complex as China’s, selecting the right KOL for your […]| Marketing China
Explore how foreign health brands succeed in China. Use Tmall and JD.com to sell vitamins and supplements online.| Marketing China
Discover how your brand can enter China's e-commerce market by launching a Tmall store. Setup tips, eligibility, and success strategies.| Marketing China
Bilibili is where China’s Gen Z hangs out. This guide shows brands how to engage them with influencer, video, and ad tactics.| Marketing China
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
Public relations in China are really important in order to have visibility and to build a good image of your brand.| Marketing China
Our experts talk Toutiao marketing: official accounts, advertising formats, influencers and content optimization for Chinese audiences.| Marketing China
Learn what Sina Weibo is, how to create a verified business account and the advertising options. How to post and leverage KOL.| Marketing China
Entering the China market? Learn proven strategies for digital marketing, branding, and e-commerce success in the world’s largest consumer base.| Marketing China
Wechat is now a Marketplace. And having a Wechat store is a great way to use your official account to generate revenue.| Marketing China
In China e-commerce platforms dominate the market. We list the biggest e-commerce companies in China. From Alibaba's Tmall, to some surprising names.| Marketing China
Guide for foreign businesses to export and sell luxury Wines, Spirits & Beers in China. E-Commerce or finding Distributors?| Marketing China
The Chinese Luxury market is set to dominate half of global luxury consumption by 2025. What is the strategy of top luxury brands in China?| Marketing China
Your business with Douyin: How to setup a Douyin Flagship store? How E-Commerce works on the Chinese TikTok.| Marketing China
