Updated, April 2022 Understanding how people read on the web and search for information can directly influence how we design our webpages and websites. One of the most influential researchers into web reading behavior has been Jakob Nielsen, who summed up his findings in 2006 like this: How Users Read on the Web They don’t. […]| Center for Parent Information and Resources
How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning.| Nielsen Norman Group
Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.| Nielsen Norman Group