In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer