Number fetishism leads usability studies astray by focusing on statistical analyses that are often false, biased, misleading, or overly narrow. Better to emphasize insights and qualitative research.| Nielsen Norman Group
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.| Nielsen Norman Group
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.| Nielsen Norman Group
As a technical writer, I often want to know what works and what doesn’t in the docs I’ve released. Oftentimes, I also want to know if the documentation is achieving its purpose. There’s a very good way of getting answers about the quality of your documentation, and that is user research. Analytics or feedback widgets can only get you so far.| passo.uno