Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on social platforms. From podcasts being clipped and shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first, every touchpoint comes back to where audiences already spend their time, online.... Read more » The post From ads, to AI, to podcasts: why social media is the centre of every marketin...| Marketing Tech News
CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News