Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on social platforms. From podcasts being clipped and shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first, every touchpoint comes back to where audiences already spend their time, online.... Read more » The post From ads, to AI, to podcasts: why social media is the centre of every marketin...| Marketing Tech News
CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to... Read more » The post Unlocking growth: why brands can’t afford to overlook programmatic advertising appeared first on Marketing Tech News.| Marketing Tech News
Doomscrolling is out, depth is in. Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,”... Read more » The post From doomscrolling to depth: why ‘intentional content consumption’ is the c...| Marketing Tech News
Moving Forward Small Business (MFSB) has announced a strategic partnership with Semrush, a leading AI-powered marketing platform, to produce “Mastering AI Search for Your Brand,” a free, in-depth 6-part virtual workshop series, kicking off on August 6, 2025, and running through September 10, 2025. This collaboration is designed to equip businesses of all sizes –... Read more » The post Moving Forward Small Business and Semrush announce six-part virtual workshop for businesses in the AI...| Marketing Tech News