Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph| BDEX
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts| BDEX
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited the tracking of mobile IDs and associated data, requiring user consent for tracking. As a result, data companies have been at risk of losing revenue, […] The post How Recent iOS Updates Are Driving Ad Fraud appeared first on BDEX.| BDEX
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., today announced updates to its latest identity graph capabilities designed to mitigate a recent surge in fraud […] The post BDEX Announces New Identity Graph Capabilities to Combat Rising Fraud Activity appeared first o...| BDEX