Cross-Channel Engagement with Segment + Braze + Amplitude
Discover how Segment + Braze + Amplitude work together to power real-time cross-channel campaigns to boost engagement and customer retention.| McGaw
Discover how Segment + Braze + Amplitude work together to power real-time cross-channel campaigns to boost engagement and customer retention.| McGaw
Amperity appoints Dr. Grigori Melnik as CPO to Lead Product Strategy and Innovation Amid Rapid Growth in The AI-Powered Customer Data Space.| Martech360
Today, businesses need a Customer Data Platform (CDP) to manage their customer information. A good CDP should fit easily with your current tools, make customer experiences better, and be simple to set up. When picking a CDP, Segment and Hightouch are the top two contenders. Our CDP guide takes a closer look at these platforms, explaining how they solve customer identity, track user actions, create customer groups, and move data around.| McGaw
Dive into the benefits of data warehouse integration and dispel the hype around “composable CDPs.” We’ll provide a clear comparison between warehouse-first CDPs and hybrid solutions like Segment. Learn the pros and cons of each approach across core CDP functions to help you choose the right option.| McGaw
Struggling with tech debt in your MarTech stack? See how a CDP can save you time and money by easing integrations and curbing costly rework.| McGaw
Discover how to build a lean, mean, ROI-generating growth stack for 2025 with expert martech guidance from CEO Dan McGaw.| McGaw
Apple created Intelligent Tracking Protection (ITP) to make it harder to track user behavior across sites. iOS 17 devices and Macs with Safari 17 have even tougher restrictions, shortening the life of cookies and effectively blocking 3rd party cookies. Learn how ITP has changed marketing data tracking and what you can do to overcome the challenges in a privacy-focused world.| McGaw
