Hard-to-reach audiences often hold opinions that can shift business outcomes. By integrating qualitative research approaches like focus group discussions with the structured data of a quantitative market research company organizations achieve a comprehensive framework for smarter strategy and ROI. Successfully engaging these audiences can reveal insights that drive product development, improve services and enhance marketing […] The post Tips for conducting focus groups with hard-to-reach au...| Insights Opinion
Discover the role of mystery shopping in enhancing customer experience. Learn how audits reveal service gaps and drive measurable improvements.| Insights Opinion
Grace Hill has acquired The Shadow Agency, a full-service mystery shopping company providing services to numerous industries, including multifamily.| The Multifamily Journal