My seating planner software, PerfectTablePlan, is now at v7. Major upgrades are paid (discounted 60% compared to new licences), which means I have done 6 cycles of paid upgrades. I was curious about how long it took people to upgrade, and what percentage of sales are upgrades. So I took a few minutes to crunch […]| Successful Software
Selling is critical not just to business but to life. We all need to advocate for our point of view, convince others to align with us and to separate ourselves and our companies from others thoroug…| Re-inventing by @rishad
Though digital marketing may seem like a modern invention,| Business Tech World - Technology and Digital Marketing Blog
Most businesses are trained to chase efficiency, margins, and growth. Caring often looks like an “extra” something you do after you’ve hit your sales target. But the irony is this: when you genuinely care, the numbers take care of themselves. Caring slows you down enough to notice the human being behind the transaction. That’s where…| rochemamabolo
I was watching a talk titled It’s time to embrace the mess by Rory Sutherland the other day, and I must admit, the lessons in it stayed with me long after the video ended. He has this gift of taking what looks like a simple business story and showing the deeper truths underneath. What struck…| rochemamabolo
Imginn is a powerful Instagram viewer tool. Explore features, uses, alternatives, and safety tips for using Imginn Instagram securely.| Baddiehu
TLDR: Click here for code to implement a lightweight, resilient clickable YouTube preview. YouTube videos are expensive to load on a web page. This compounds if you want your page to display many v…| SOS
If you are in tourism business, you have to read this guys… China’s travel industry is transforming, and Douyin (China’s TikTok) is at the forefront of this revolution. For travel agencies, Douyin isn’t just a platform for showcasing destinations—it’s a … Continue reading →| tourism in China
During Covid, Vinta Nanda and I opened a forum for conversation @Clubhouse. Today’s blog focuses on one such discussion around the stance of youth in shaping our news landscape. Recognising the potential for media manipulation, this generation is not only aware of misinformation but also actively engages in fact-checking. They are disillusioned with the existing…Read more @Clubhousing with Millenials| Content Matters
I’ve spent years in cybersecurity doing the kind of work that rarely makes it into a post: incident response at 3 a.m., tracking infrastructure across five hops, writing detections that actually fi…| Krypt3ia
Micro-moments are changing consumer behavior. Attention spans are shrinking, and expectations are rising. Brands must adapt by providing fast,| www.techhubsmedia.com
Pete Warden discusses the importance of captions, highlighting their utility in training speech-to-text AI and advocating for inclusion in more web videos. He announces the launch of MoonshineJS, a…| Pete Warden's blog
Image optimization is no longer a choice, but a necessity to any marketer in the digital world today.| Business Tech World - Technology and Digital Marketing Blog
In today’s saturated online space, it can be difficult to| Technology & Digital Marketing Guest Blog
Some people see marketing as manipulation. Rory Sutherland sees it as alchemy. In a recent interview titled The Day Rory Sutherland Became a Marketing Genius, the legendary behavioral economist and…| rochemamabolo
Explore the Power of Email and Social Media for Your Marketing Strategy. Which One is Right for You? Make an Informed Choice.| www.techhubsmedia.com
How do I get the best SEO service? You should know these excellent tips for hiring SEO services for your business.| www.techhubsmedia.com
If you run a small business in the US, you have come to the right place, as we present valuable information that can boost your profits.| www.techhubsmedia.com
A call to entries to the APG Creative Strategy Awards 2025 in my role as chair of judges this year. Creative strategy has never been a more eclectic discipline. It’s no longer limited to one corner of the agency world and has made its way into every corner of marketing and advertising. It happens in-house, […]| Tom Roach
Looking back at everything I did in 2024 made me realise I did more talks than ever last year, including at Cannes, SXSW, IPA Effweek and a number of client organisations, covering a pretty full menu of topics. I’m posting them here in case any of them sound useful for your team, leadership group or […]| Tom Roach
Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness. Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what platforms such as Meta, Google and TikTok tell them they need. […]| Tom Roach
Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated. There’s no shortage of advice out there about how to do the big things well. How big brands have used big budgets, in big channels, […]| Tom Roach
Share of model, a new marketing measure for the GenAI era, could become the latest in the canon of marketing’s ‘share ofs’, which appear to go hand in hand with each successive new era of marketing and the new technologies that enable them. It looks like we could be at the start of a new […]| Tom Roach
This is a version of a pair of articles that were first published in Marketing Week in June and July 2023 that started life as a talk for the IPA & WARC at Cannes Lions Festival of Creativity, …| Tom Roach
Previously, I wrote about how code-signing and threshold signatures could allow the WordPress community (whether they continue to support WordPress or decide to hard-fork the project onto something else) to mitigate the risk of another Mullenweg tantrum (which are in surplus this season) leading to another successful violation of community trust. One reason why the […]| Semantically Secure
The Shopify platform is an e-commerce platform that enables you to set up an online shop and make sales.| Business Tech World - Technology and Digital Marketing Blog
This article was first published in July 2020. It seemed to strike a chord, and people on the frontlines of modern marketing tell me it’s been helpful. It remains my most read article. I espe…| Tom Roach
I’ve observed certain patterns of companies who are able to raise funding easily while in early stage. They don’t guarantee the eventual success (in fact, it seems that these companies …| piaoyang
