Discover the latest Media Quality Report—key trends, actionable data, and insights to enhance your digital marketing strategy.| Integral Ad Science
IAS Threat Lab uncovers a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation as dynamic as it is dangerous.| Integral Ad Science
The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy.| AdMonsters
A BuzzFeed News investigation reveals how seemingly credible players in the ad supply chain can play an active role in — and profit from — fraud.| BuzzFeed News
The MRC and TAG certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.| AdMonsters
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts| BDEX
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited the tracking of mobile IDs and associated data, requiring user consent for tracking. As a result, data companies have been at risk of losing revenue, […] The post How Recent iOS Updates Are Driving Ad Fraud appeared first on BDEX.| BDEX