Strategy common shares have fallen to a 19-month low multiple-to-Net Asset Value. The basic mNAV of MSTR is now just 1.21x. The post Strategy’s mNAV falls to 19-month low as BTC outperforms appeared first on Protos.| Protos
Michael Saylor has been particularly optimistic about expanding STRC domestically and abroad, yet his STRC ATM sales to date are $0. The post Strategy hasn’t sold any STRC through ATM since July appeared first on Protos.| Protos
Most B2B marketers are fighting the wrong battle. They pour millions into rational messaging, feature comparisons, and ROI calculators—all designed to persuade the conscious mind. Meanwhile, 95% of B2B buying... Read More| Predictable B2B Success
In 2024, while 72% of B2B companies faced longer sales cycles and saw marketing costs surge by 47%, most tech CEOs continued to focus on organic growth. They burned millions on... Read More| Predictable B2B Success
Clear answer to personal vs business brand, plus a founder-led hybrid model with playbooks and examples.| Cultmethod
A practical model for repetition in marketing—when to repeat ideas vs phrases, how to prevent wear-out, and how to measure recall without annoying people.| Cultmethod
"Specifying who your ideal customers are is hard. If you're struggling, try defining who your customers *want to become*. (Trigger warning: rampant stereotyping of Land Rover and Mini Cooper owners)"| Cultmethod
So you're unsatisfied with your current brand name. You're thinking about changing it. But should you? The risks of changing your brand name — and how you can overcome some of them.| Cultmethod
Positioning, schmositioning. Forget about all that and figure out how your framing will get people to choose your brand.| Cultmethod
Here are two major reasons why you shouldn't follow “best practices” in marketing, and advice on what to do instead.| Cultmethod
I read the autobiography of the original Mad Man — David Ogilvy. Summarized for you here, along with notes & fact-checks.| Cultmethod
David Ogilvy is one of the most influential names in advertising. In this article, I have curated and organised what I perceive to be Ogilvy’s main principles of marketing.| Cultmethod
"The reason naming matters, descriptive vs. abstract names, the process you should follow, and how to determine if your brand name is good or bad."| Cultmethod
From happier customers to higher profit margins and more productive employees, the benefits are many. Keep reading to find out why your business needs a brand strategy!| Cultmethod
How underdogs can take on market leaders and win| Cultmethod
Why branding yourself can feel like being stuck inside a glass jar| Cultmethod
Every thought, idea, or whim from leadership spirals into discussion and meetings. Energy that should fuel execution gets consumed by endless debate. Teams bounce from priority to priority, whiplashing as strategies shift with each new, shiny opportunity. Well-intentioned teams will reach for process fixes: documented decision rights,| Black Glass
Winning this award is a big deal. It signals your campus is leading on belonging, community, and excellence. But beyond the press release, how do you really let people know? Here are a few fun (and effective) ideas. Change Your Email Signature Forget “Best regards.” End every email with: “P.S. Did I mention we’re a… The post “You’ve Won a HEED Award! Now What?” appeared first on Insight Into Academia.| Insight Into Academia
In the competitive landscape of higher education, recognitions should not be merely ceremonial—they should be used strategically. Whether for innovation, faculty excellence, research, or creating a welcoming campus climate, awards have become powerful tools for brand-building, attracting top talent, student recruitment, fundraising, and boosting institutional prestige. But winning an award is just the beginning. The… The post Recognition as Strategy: How Awards Drive Visibility, Recruitme...| Insight Into Academia
According to posts from Michael Saylor, Strategy’s regular run of Bitcoin buys will pause this week. He told followers there would be “no new orange dots this week,” and used the break to point to the size of the firm’s holdings — now worth $79.03 billion. Related Reading: Blockchain Earnings Take A Dip — 16% […]| Bitcoinist.com
Boost your home services business with our eight expert marketing strategies. Learn how to stand out, attract leads, and grow—read our latest blog now!| Timmermann Group
In certain circles there seems to be a lot of preening around the concept of “AI Native.” When I start asking what that means, it’s difficult to get a definition. For some, it’s start-up companies bringing products to the market that are wholly AI based. And like many startup, there is a lot of bragging […]| Partners in EXCELLENCE
Part 2: Boundary Critique and Condition Creation Refer to my previous post here. In today’s post, I am exploring following up on what leadership means when we recognize that organizations do …| Harish's Notebook - My notes... Lean, Cybernetics, Quality & Data Science.
See how modern digital marketing agencies are leveraging AI, full-funnel content, and new tech to deliver results.| Brandastic
When we talk about APIs, the focus often falls on technology, modern standards, and good development practices. However, we rarely stop to reflect on the real impact these interfaces have on the lives of those who matter most: the citizens. On Its Own, Technology Isn’t Enough In the day-to-day life of software developers, systems architects, ...| Nordic APIs
More and more APIs are beginning to limit their access. For example, earlier this summer, Salesforce restricted access to the Slack API through its platform in an effort to stop organizations from using Slack data to train large language models (LLMs). Instead, users have to rely on Salesforce’s Real-Time Search API, which allows users to ...| Nordic APIs
| The EmberTribe Blog
| The EmberTribe Blog
| The EmberTribe Blog
Growth marketing has become a game-changer for companies aiming to boost their growth.| The EmberTribe Blog
🏹 Accurate financial calculations are crucial for decision-making in any aspect of life and business 🌟.| The EmberTribe Blog
Learn the essentials of Conversion Rate Optimization (CRO) and discover how to boost your website’s performance. Explore key components, best practices, and future trends to drive conversions and achieve business growth.| blog.embertribe.com
You probably think twice before downloading a random app or opening an unfamiliar email attachment. But how often do you stop to consider what happens when your team downloads and loads a machine learning model? A recent study shows why you should. Researchers from Politecnico di Milano found that loading a shared model can be just as risky as running untrusted code. In their tests, they uncovered six previously unknown flaws in popular machine learning … More → The post When loading a mo...| Help Net Security
In the most recent of what’s beginning to feel like a parade of star litigators jumping ship from BigLaw, comes word that Karen Dunn has left Paul Weiss to join a startup litigation boutique; in the first few months of its existence it’s already past two dozen lawyers and counting. Similarly, Abbe Lowell (another Big […]| Adam Smith, Esq.
CSDS-SWJ STRATEGY DEBRIEFS • 10/2025 Interview with Ylli Bajraktari, by Octavian Manea This interview is part of a collaborative initiative with the Centre for Security, Diplomacy and Strategy. Ylli Bajraktari, President and CEO of the Special Competitive Studies Project. Before launching the Special Competitive Studies Project (SCSP), Ylli served as the Executive Director of the National Security Commission on Artificial Intelligence … Read more The post Interview with Ylli Bajraktari a...| Small Wars Journal by Arizona State University
My obituary will probably go something like this: Though he was a husband and father and grandfather, you’d never know it because all he talked about was positioning. He was obsessed with…| Punctuation
I have more Apple boxes in my garage than I have Apple products in my office. This is a little embarrassing to admit, but I can’t get myself to throw them away. Those pristine white boxes with their perfect typography and magnetic closures. They’re just far too satisfying for the garbage bin. My wife thinks […]| Brandingmag
Find out why a brand's leadership—and, if we're being honest, its survival—depends on adopting a strategy of discomfort.| Brandingmag
BASB earned out its $325K advance after 3+ years, selling 144K copies, and generating $352K in royalties. Self-publishing would have yielded 4x more per copy but traditional publishing provided better reach and credibility, plus $1.2M in downstream product sales.| Forte Labs
Dealers are always chasing more traffic—but let’s pump the brakes for a second. The real question isn’t just how to... The post Conquesting vs. Retention & Reactivation: Where Dealerships Really Win appeared first on Ironmark.| Ironmark
It’s a marketing maxim: Before marketers can attribute results, they need trustworthy data. And let’s be honest—most multi-location brands are... The post The Holes in Your Marketing Data appeared first on Ironmark.| Ironmark
I know a guy who has reached the age of 61 and recently married a woman, so he’s starting to think about achieving financial stability. Up to now he just has some cash saved in bank accounts, no investments as such, because something something Aristotle. With a BA in Philosophy and many years experience as […]| SovietMen
Want to double your year-end fundraising? Matched giving is your solution! Learn five ways you can encourage donors to submit a matching gift request.| Click & Pledge
On this podcast 🎧 episode, Carolyn Hunt, a consultant in Epicor P21 implementations with over 50 years of experience in industrial distribution joins to share...| Driven
North Carolina is emerging as a national model for primary care innovation, uniting leaders across policy, health systems, and technology. This blog explores key insights from the Primary Care Innovation Symposium and the collaborative strategies shaping the future of care. The post Turning Point for Primary Care: How North Carolina Leaders Are Charting a Path Forward appeared first on Lumeris.| Lumeris
Random acts of marketing may help brands look busy, but they rarely deliver meaningful results. Learn how to spot 4 common examples and the strategies to fix them. The post Random acts of marketing: how to spot and solve them appeared first on Isoline Communications.| Isoline Communications
Learn how to craft a vitamin packaging design that grabs attention, builds trust, and drives purchase with a data-backed strategy and visual performance. The post How to Build Vitamin Packaging Design That Wins at Retail. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Data-driven beauty packaging design that performs. Learn how strategic design and testing turn shoppers into loyal buyers. The post Beauty Packaging Design That Actually Converts. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.| SmashBrand
Changing sales strategy requires a new mindset, different skills and a thoughtful approach to execution. BlueSnap CEO Henry Helgeson shares his playbook. The post Pivoting To Partnerships: Why A Partner-Led Sales Model Can Fuel Your Growth appeared first on ChiefExecutive.net.| ChiefExecutive.net
Resistance doesn’t end after kickoff—it evolves. To lead lasting transformation, CEOs must stop treating pushback as failure and start using it as fuel. The post A CEO’s Guide To Sustaining Change Over Time appeared first on ChiefExecutive.net.| ChiefExecutive.net
Poor data quality can make the difference between long-term growth and organizational stagnation. According to Gartner, 94% of data analytics leaders in 2024 anticipated that their function would be v...| AvePoint US: Blogs
How to use social media to attract top talent in summary: Social media isn’t just for cat memes and holiday snaps – it’s one of the most powerful tools for attracting top talent. With nearly 80% of job seekers (and […] The post How to use social media to attract top talent appeared first on Cezanne HR.| Cezanne HR
Maybe it’s a bit of both. But one certain thing is brand loyalty is a powerful thing. However, only 2 in 5 brand executives believe their customer loyalty strategies are successful. If this sounds like you, we’re here to help you change that. 7 Customer Loyalty Strategies to Drive Long-Term Relationships Below, we’ve listed some […] The post 7 Customer Loyalty Strategies for Delivering Exceptional Service appeared first on Customer Happiness Blog.| Customer Happiness Blog
Discover the power of "What is the 80/20 Rule" in business. Learn how the Pareto Principle accelerates outcomes and drives success strategies.| Customer Happiness Blog
Getting people to your website is only half the battle. Keeping them there and guiding them toward the next step comes down to one thing: compelling content. Visitors decide within seconds whether to keep scrolling or click away, so the way you write and structure your content plays a huge role in engagement. In this […] The post Website Content Writing Tips That Keep Visitors Engaged appeared first on astute communications.| astute communications
Assess your contact center's readiness for AI by evaluating training, technology, and metrics. Schedule a consultation with the Sharpen team to learn more.| Sharpen
Today’s incumbents know how to nurture new businesses even when it means disrupting existing ones.| Bain
In this blog post (and video), Stefan Gershater, the Director of Risk at Burberry, walks you through the process of collaboration between these two crucial teams to address both internal and external risks, while maximizing value in uncertain times.| Finance Alliance
Check out this ultimate guide to QR code marketing. Get inspired by QR code marketing ideas and learn about how you can implement QR code advertising.| www.adobe.com
AI in the workplace is evolving at an unprecedented pace. What began as tools to assist with simple tasks like drafting emails or summarizing meetings has rapidly matured into intelligent systems capa...| AvePoint US: Blogs
Every day, employees in Australian financial organisations may be unknowingly creating compliance risks with a single click: by creating a new Teams workspace, sharing a Power BI dashboard, or collabo...| AvePoint US: Blogs
Industries are shifting faster than ever, raising a critical question: How can businesses keep up with important decisions? In a world where timing is everything, leaders need more than just speed. Th...| AvePoint US: Blogs
In today’s rapidly evolving digital landscape, governments worldwide are under increasing pressure to enhance their digital presence and improve citizen engagement. The path forward lies not just in d...| AvePoint US: Blogs
The Australian financial services landscape is at a critical juncture to leverage opportunities in today’s technological evolution. Recently, AvePoint hosted an executive roundtable in Sydney to bring...| AvePoint US: Blogs
Working in tech for the past decade, I’ve seen countless “game-changing” innovations come and go, each promising to transform the way we work, only for organizations to stumble when it comes to real-w...| AvePoint US: Blogs
As AI continues to reshape the workplace, organizations are grappling with a fundamental question: How do we know if our AI investments are actually paying off? In a Tech Edge episode, William Belet, ...| AvePoint US: Blogs
APRA CPS 230 is a game-changer for financial services. Learn how to ensure operational resilience through robust governance, automation, and compliance.| AvePoint
Discover how creative thinking across teams transforms internal communication, simplifies complexity, and builds stronger, more connected organizations.| MOWE
Brand stickiness vs brand loyalty: Discover how Salesforce built a $31B empire using mental availability instead of passionate fans for B2B growth.| SPROUTWORTH
“Uncertainty, agency, and the future context of internet governance: a foresightful conversation” is an article I co-wrote for the Journal of Internet Technology and Politics with colle…| matt finch / mechanical dolphin
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Price is the most important P. When E. Jermone McCarthy first articulated the “Four Ps” in his 1960 textbook as the best way to organize a managerial approach to marketing, he put primary...| Of The Four P’s, Price Is The Most Important
Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put people and organizations into response mode and, worse, lead to disorientation within the organization. The good news is that strategy is born of chaos. Carl von Clausewitz (pictured), Michael Porter, Richard Rumelt, Margaret Heffernan, Jay Barney, Jack Trout, Al Ries, and Peter Drucker — among others — have addressed the corners of chaos through their...| Of The Four P’s, Price Is The Most Important
Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign. Is the choice of a single-dimensional solution the answer? Are marketers still tethered to the “tyranny of the OR” as Jim Collins and Jerry Poras pointed out in Built to Last (1994)? Have marketers and corporate executives not learned anything over the...| Of The Four P’s, Price Is The Most Important
Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace, but in what they boldly reject. The best brands aren’t built by trying to be everything to everyone. They’re built by drawing a line. In a crowded marketplace, it’s not enough to say what you stand for; you need to be bold enough to say what you stand against. This is the power of a...| Of The Four P’s, Price Is The Most Important
Influencer Marketing Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing. LEARN MORE Leading High Performing Remote Teams How can leaders ensure that performance remains high in remote or hybrid-work environments? Learn More on Design Thinking Learn the 5 phases of this problem-solving methodology […]| GLOBIS Insights
| CX by Design
| CX by Design
Businesses that embrace translation services see higher retention, stronger reputations, and lasting growth.| Marketing Insider Group
Picture this: You're at a business networking event, and three separate entrepreneurs corner you to rave about their "AI transformation." The first proudly| LeadDigital
For IT Directors in healthcare, the phrase digital transformation in healthcare isn’t just a buzzword; it’s the operational reality that keeps you up at night. You are tasked with an immense and often thankless challenge: modernizing a system built on decades of legacy technology, while simultaneously ensuring seamless patient care, ironclad security, and a positive ... Read more The post Complete Guide to Digital Transformation In Healthcare: What Healthcare Leaders Need to Know appeared...| Vorro
I never planned that my pursuit of strength would take me from the Rhine valley to Aberdeenshire. But in June of 2024, I attended an SFL StrongFirst Barbell Instructor Certification in Strasbourg, France. Jason Marshall, Sven Rieger, and Fred Causse—assembled by Alexey Senart—made a brief detour from the main topic to talk about their experiences with the Dinnie Stones.| StrongFirst
Help us take Our Next Steps and shape our strategy for the next 5 years| Oxford Health NHS Foundation Trust
The pace of parcel costs is fast, and the fine-print details of FedEx contracts often change just as quickly. Keeping this in mind, how can businesses keep up with the rapid pace of parcel changes that directly impact their operations? FedEx contract negotiation. Regularly reviewing carrier contracts from FedEx is... The post 5 FedEx Contract Negotiations Tips You Shouldn’t Ignore appeared first on Refund Retriever.| Refund Retriever
In this interview, Mariah Althoff shares her own story of transitioning from a freelance graphic designer to a career coach.| www.adobe.com
When the girls of Sugared + Bronzed — a salon chain specializing in spray tanning and sugaring hair removal — first heard about labor unions, we didn’t expect that workers like us could have a union of our own.| EWOC
AI favors established frameworks. Knowing that will change how you develop your information systems.| Jorge Arango
Companies with strong adaptation strategies gain a "resilience dividend" over time. The post How Microsoft and Unilever turned climate adaptation into a competitive advantage appeared first on Trellis.| Trellis
The largest steelmaker in the Global North is accused by critics of prioritizing returns to shareholders over decarbonization. The post Inside steel giant ArcelorMittal’s struggle to reach its 2030 climate goals appeared first on Trellis.| Trellis
The world’s biggest AI chipmaker can tap into Intel’s long experience in cutting emissions, water consumption and other ESG impacts. The post How NVIDIA will benefit from its $5 billion Intel investment appeared first on Trellis.| Trellis
Skygard Arena is a skirmish-based, multiplayer-focused hero strategy game that draws ideas from a wide range of sources. Our review. The post Review | Skygard Arena: ‘New Journey For Strategy RPGs’ appeared first on Quest Daily.| Quest Daily
Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.| SmashBrand
Learn how simplifying your marketing strategy, messages, and thinking can attract more clients and make your firm stand out from the competition.| Hinge Marketing
Why companies must change the way they sense, mobilize, and reconfigure processes to thrive amid multiple, simultaneous disruptions The post Accelerating Business with AI in an Uncertain World appeared first on Ivey Business Journal.| Ivey Business Journal
Last year proved to be challenging in terms of reading books due to the demands of the MBA that I am studying in the evenings. This year, however, I have set up myself the aspirational goal of reading – at least – three books per quarter. The year is off to a good start, as The article My Best Reads of Q1 2018 appeared first on Enric Durany.| Enric Durany
Share Is your Enterprise Service Management (ESM) initiative stuck? Does it feel like no one wants to talk about, much less support, ESM? Do you feel like you’re on an island? If these questions resonate with you, your ESM initiative may be a victim of a fear of collaboration. Collaboration is when two or more … Continue reading Fear of collaboration: A silent killer of ESM initiatives→ The post Fear of collaboration: A silent killer of ESM initiatives first appeared on Innovative S...| Innovative Service Management Consulting and Training: Tedder Consulting
A guest walks up to the front desk. The receptionist glances at the screen and already knows the guest prefers feather pillows, skipped housekeeping during their last three stays, and… The post Too Many Systems, Too Little Time: How Hotels Can Simplify Tech and Empower Teams appeared first on Hotel Distribution Technology Chart 2025 is out, check it out! .| Hotel Distribution Technology Chart 2025 is out, check it out!
By now, you've probably heard about Mistral, and if you weren't on vacation this summer, you might have caught the rumors about Apple possibly buying them out. Rumors that sparked some preemptive outrage from French pundits, raising the flag of national sovereignty... It turns out that yesterday ASML announced investing| innovation copilots
