Why the S&P 500 committee could deny MSTR inclusion on Friday
MSTR investors are hoping for good news from the US Index Committee on Friday about its potential S&P 500 inclusion.| Protos
In an age of exponential change, the real challenge isn’t predicting the future, it’s becoming future-capable. Mastering complexity won’t save us, because this isn’t complexity, it’s chaos. The real question isn’t “what’s next?” but “Now what?” And most leaders don’t have an answer.| Dr Mark van Rijmenam, CSP | Strategic Futurist Speaker
When it comes to marketing, do you go it alone? You don’t have to. And you probably shouldn’t. I’ll explain why in a moment, but first let’s look at the data. In our 2025 High Growth Study, we asked professional services firms to rank the impact of their marketing techniques. We then isolated the best... The post Marketing Partnerships: Why One Is the Loneliest Number appeared first on Hinge Marketing.| Hinge Marketing
With a little peek behind the scenes, we are only a few weeks away from kicking off Hinge’s 11th consecutive High Growth Study! Today, we want to pull back the curtain and explain why we bother going to all that trouble—and why you might want to do something similar. We conduct research like this for... The post Why Every Firm Needs Research appeared first on Hinge Marketing.| Hinge Marketing
What if we were to tell you that, in many ways, High Growth firms are not skilled marketers? Would that shock you? In a narrow but meaningful sense, it’s absolutely true. Today’s high-flying professional services firms are not experts in many—and perhaps most—of the marketing techniques they use. Then what’s their secret? How do they... The post High Growth Firms’ Surprising Marketing Secret appeared first on Hinge Marketing.| Hinge Marketing
The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability.| RETAILBOSS
Rhode Beauty’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin.| RETAILBOSS
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025.| RETAILBOSS
Gap’s strategic vision for late 2025 and beyond is centered on significant diversification into beauty and personal care, alongside a renewed commitment to sustainability-driven product innovation and enhanced omnichannel customer experiences.| RETAILBOSS
MSTR investors are hoping for good news from the US Index Committee on Friday about its potential S&P 500 inclusion.| Protos
Let’s be honest: when you're building a startup, it’s natural to fall in love with your product or your tech. You've spent countless hours refining it, maybe even years. So, of course, it becomes the centerpiece of your pitch, your slides, and your story. Except no one cares| innovation copilots
Director Challenge develops the more strategic skills senior leaders need to lead multiple team managers while balancing the long-term cultural and performance needs of the organization.| Chief Learning Officer
Airdrop marketing can spark excitement and accelerate adoption for Web3 projects in ways few other strategies can. By distributing tokens directly into the hands of users, you create a sense of ownership, incentivize participation, and generate powerful word-of-mouth promotion. This tactic not only drives awareness but also builds an active Web3 community of early adopters… Crypto Airdrops Marketing Strategy Guide appeared first on Coinbound.| Coinbound
Decentralized finance (DeFi) is changing how we borrow, lend, and trade, and it’s redefining the foundation of user engagement in Web3. Traditional loyalty programs rely on centralized rewards, limited access, and brand-controlled incentives. In contrast, DeFi empowers users with real ownership, transparent incentives, and participatory systems that naturally build trust and retention. For marketing teams… 5 Ways to Use DeFi to Build Brand Loyalty in Web3 appeared first on Coinbound.| Coinbound
Business transformation consultant for strategy, operations and digital. Assessments, roadmaps, KPIs and PMO to deliver measurable results. The post Business Transformation Consultant Guide 2025: Strategy, Operations, Digital, Organization, Change and PMO appeared first on NMS Consulting.| NMS Consulting
Brand strategy consulting for research, positioning, messaging, architecture, naming and visual identity. Templates, case studies and a 90 day plan. The post Brand Strategy Consulting Guide 2025: Research, Positioning, Messaging, Architecture, Naming and Visual Identity appeared first on NMS Consulting.| NMS Consulting
Market entry consulting to size TAM, assess competitors, define positioning, choose channels, and execute GTM. Includes templates and a 90 day plan. The post Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM appeared first on NMS Consulting.| NMS Consulting
When your brand has a modern creative strategy it can answer yes to questions like “Do we stand out?” or “Is the brand easily remembered?” Whether your “shelf” is in […] The post Waking Up Your Creative Strategy: For Brand, Content, and Social first appeared on SOCIAL FRESH - Digital Agency + Conference.| SOCIAL FRESH – Digital Agency + Conference
A “Farley file” is a log kept by politicians on the people they have met previously. It’s named for James A. Farley, who was … The post Farley file appeared first on Political Dictionary.| Political Dictionary
In this Help Net Security video, Jill Knesek, CISO at BlackLine, shares practical strategies for CISOs navigating tighter budgets. From maximizing existing tools and vendor partnerships to leveraging AI and making smart investments, she offers actionable advice for maintaining strong security without overspending. Learn more: eBay CISO on managing long-term cybersecurity planning and ROI How CISOs can talk cybersecurity so it makes sense to executives Smart cybersecurity spending and how CISO...| Help Net Security
In the wake of the digital takeover, many credit unions are left wondering what to do with their physical branches and whether or not they're worth keeping. But the rise of digital doesn't mean the loss of physical, says Matthew D. Paul, who shows credit unions how the two can work together to make a winning strategy.| CUSO Magazine ®
In the third and final article in his series on software development, Bob Anderson explains the importance of innovation within the CUSO, and how all three priorities work together to drive one another.| CUSO Magazine ®
In the second of his three-part series on software development at CUSOs, Bob Anderson discusses how to maximize software value for your member base through a fix-it-first approach.| CUSO Magazine ®
Want to rank on ChatGPT? Learn how AI retrieves and displays content, and the strategies that help your site appear in AI-generated answers.| Astute Communications
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place. The post Don’t Guess Your Way To An Assortment Strategy. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now. The post Winning the Shelf War with Smarter Category Positioning. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose. The post Branding And Positioning That Make Consumers Choose You. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
There’s a big new Infinity Nikki update out today, with a cross-over you may not expect - and a big new feature.| VG247
Discover how understanding gender buyer behaviour can enhance your B2B marketing strategies and improve client retention.| Beaton
The Internet Engineering Task Force (IETF) has defined what might be one of the most promising standards for API discovery so far. RFC 9727, better known as api-catalog, promises to be an open standard for automated API discovery. But what is it, how does it work, and why should the broader API community care? Today, ...| Nordic APIs
Large language models (LLMs) are becoming a larger part of our lives on the internet on an almost daily basis. AI systems are connecting diverse and complex systems, and in 2025, the name of the game is agentic swarms. Connecting multiple agents or models together has unlocked some critical and powerful functionality, but it has ...| Nordic APIs
Delegation isn't just about sharing workload – it's about building trust and creating psychological safety.| TrainingZone
Key Takeaways Embeddings convert intricate, high-dimensional data into simplified, lower-dimensional vectors, allowing AI systems to efficiently process and analyze information. These vector representations maintain important relationships in the input data, enabling models to capture meaning, context, and similarity between entities. Both static and contextual embedding models have their strengths. Selecting the appropriate one depends on your objectives and your […]| SERPninja
By Ankit Mahadevia, founder and board director of Spero Therapeutics, as part of the From The Trenches feature of LifeSciVC Biotech leaders love talking about ‘margin of safety’—but what if the safety nets we build are just illusions? In The Intelligent The post The Intelligent Entrepreneur: Real and Illusory Margins of Safety in Company Building appeared first on LifeSciVC.| LifeSciVC
Explore 2030's landscape: digital films, quantum leaps, AR, AI-led education, personalized healthcare & more. Here are ten predictions for 2030.| Dr Mark van Rijmenam, CSP | Strategic Futurist Speaker
Effectively marketing your law firm requires more than simply using digital marketing to promote your services to anyone who will listen. While blanket marketing to a broad, undefined audience might seem like a great way to build visibility, it often results in wasted resources, low-quality leads, and missed opportunities to connect with clients who genuinely […] The post Identifying Your Ideal Client Profile: 7 Tips for Lawyers first appeared on Timmermann Group.| Timmermann Group
You don’t need to be a psychologist to build better marketing, but it helps to think like one. Behind every click, scroll, and purchase are emotional and behavioral cues that often go unnoticed. Marketing psychology helps you identify and use those cues to shape content, design, and strategy in ways that feel natural to your […] The post How is Psychology Used in Marketing? appeared first on astute communications.| astute communications
A recent pan-EMBL event provided an opportunity to reflect on responsible research assessment in scientific institutions.| EMBL
As geopolitical tensions escalate and regulatory uncertainty deepens, many organisations on the continent see digital sovereignty as a strategic imperative. The post Digital Sovereignty in Europe in 2025: What’s “Plan B”? appeared first on IDC Europe Blog.| IDC Europe Blog
Learn how Google's search generative experience changes search and what marketers must do to stay visible and relevant in AI-driven results.| Brandastic
More prospects equal more sales. Or at least that’s the thought that creeps in when most businesses start doing outreach. Unfortunately, nothing could be| Emailaudience
There’s nothing easy about starting a small business, especially when strategy is involved. It’s easy to fall into the trap of focusing on sales, customer service, hiring and the dozens of urgent tasks that need your attention. Of course, all of this is important. But, without a strong strategy, you might find your business… Continue reading 5 Common Strategy Mistakes Small Business Owners Make (and How to Avoid Them) The post 5 Common Strategy Mistakes Small Business Owners Make (and H...| Business Advice
Every year, the six-week school summer holiday brings with it more than just an exodus to sun-drenched beaches and family barbecues. The post Turning summer silence into strategic success – Flavin appeared first on Mortgage Solutions.| Mortgage Solutions
SSH is like opening the hood of your car while driving 70mph to adjust the engine. It works fine, until it doesn’t… Consider this: You go weeks with everything running smoothly. You follow the process, write great code, and don’t SSH into a node right before going to bed on Friday night. One day, an […] The post To SSH is human, but that doesn’t mean we should appeared first on Sidero Labs.| Sidero Labs
Kubernetes gives teams power, flexibility, and speed, but it comes at a cost. Its complexity can easily create blind spots, opening the door to bad actors and making infrastructure security difficult. This is particularly problematic as cyber threats are on the rise. Nearly 46% of organizations reported loss of revenue or customers as a result of […] The post Mastering security in your Kubernetes infrastructure with Omni and Talos Linux appeared first on Sidero Labs.| Sidero Labs
Talos Linux is one of the most secure, streamlined methods for using Kubernetes available. It’s immutable, API-driven, and minimal by design. It solves a massive piece of the infrastructure puzzle and can transform the way you do infrastructure almost overnight. Depending on the team’s goals and infrastructure, there will be a varying degree of automation […] The post Talos Linux is powerful. But do you need more? appeared first on Sidero Labs.| Sidero Labs
European businesses have always taken a different approach to infrastructure. Unlike many U.S. enterprises that default to a single cloud provider, European organizations prioritize flexibility. They distribute workloads across cloud, on-prem, and edge environments to maintain control, improve performance, and uphold data sovereignty. I’ve already written about how compliance requirements are growing stricter, costs are […] The post Accessible Kubernetes across Europe with TrueFullstaq...| Sidero Labs
While traditional infrastructure relies on consistent connectivity and centralized management, edge deployments must operate in constrained, distributed, and often unpredictable conditions. In this Q&A, Merijn Keppel, Principal Consultant at TrueFullstaq, breaks down what companies get wrong about edge computing and how teams can avoid costly missteps. What are the most common infrastructure challenges organizations face when […] The post Building edge infrastructure that works: A Q&A with...| Sidero Labs
It’s time we acknowledge that cloud providers making things cheaper because of “economies of scale” didn’t happen. It was the promise made by cloud providers for years as incremental price cuts became hidden fees. AWS is making a billion dollars per month, and you’re paying for it. Economies of scale turned out to be synonymous with […] The post Cloud optimization won’t save your budget appeared first on Sidero Labs.| Sidero Labs
Kubernetes is known for being powerful and flexible. It’s also known for being difficult to understand and maintain, requiring expert knowledge. Once an infrastructure is established, its users often avoid making changes or updates. This can be relatively easy to manage in small-scale deployments as the infrastructure is not yet overly complex. However, Kubernetes infrastructure […] The post The challenges of using Kubernetes at scale appeared first on Sidero Labs.| Sidero Labs
This was first published as a Radio War Nerd subscriber newsletter on May 21, 2021. But with the total collapse of the US-backed Kabul regime, it’s even more relevant now to ask: What was the strategy? Was there ever a plan there?...| THE EXILED – MANKIND'S ONLY ALTERNATIVE
Some companies always seem one step ahead. They know what’s trending, why it works, and how to make it part of their strategy. What’s their secret? They know how to study competitors. Competitor analysis reveals trends, spots market gaps, and examines competitors. After 8 years of working with various businesses, I learned that nothing makes […] The post How to Create a Competitor Analysis Presentation in 6 Steps appeared first on Emailaudience.| Emailaudience
Every click that lands on your website is a chance to win—or lose—a future customer. Yet too many landing pages stop short of their true potential, functioning as digital brochures instead of conversion engines. For CMOs balancing budgets, growth targets, and ROI accountability, that’s wasted opportunity hiding in plain sight. Landing page optimization isn’t about […] The post Landing Page Optimization: How to Turn More Website Visitors into Qualified Leads first appeared on Evok Ad...| Evok Advertising
Are your credit union’s marketing efforts truly resonating with today’s digitally-savvy consumers? The path to sustainable member acquisition lies not in traditional advertising but in a data-driven content strategy that builds trust and fosters genuine connection. This is where credit union content marketing emerges as a powerful, data-driven strategy that not only attracts new members […] The post How Credit Union Content Marketing Drives Member Acquisition: A Data-Driven Strategy Gui...| Evok Advertising
Explore proven technology strategies that modern destination marketing CMOs use to drive measurable ROI and competitive advantage. Learn more.| Evok Advertising
If you want to shoot lower scores, you need to learn how to hit more greens in regulation. More greens equals more birdie putts and fewer chances of making big numbers than missing the greens. Sure, the occasional three putt bogeys will happen, but they’re still a lot better than blowup holes that can happen […] The post Consistently Lower Scores: How to Hit More Greens in Regulation appeared first on The Left Rough.| The Left Rough
Our podcast 🎧 guest, Pete Chrobak, the CFOr at Duncan-Parnell, shares insights on managing finances, maintaining a healthy cash flow, smart investing, and more!| Driven
North Carolina is emerging as a national model for primary care innovation, uniting leaders across policy, health systems, and technology. This blog explores key insights from the Primary Care Innovation Symposium and the collaborative strategies shaping the future of care. The post Turning Point for Primary Care: How North Carolina Leaders Are Charting a Path Forward appeared first on Lumeris.| Lumeris
Learn the top mistakes new senior living owners make in digital marketing and how to attract more prospective residents.| Pantelope
Your content is often the only thing your customers see before they decide whether you’re on that shortlist. Treat it with the respect it deserves: handle content like infrastructure. Here’s how. The post Tech B2B marketers must treat content like infrastructure appeared first on Isoline Communications.| Isoline Communications
| GrowthSmart Consulting
Problem: You're a vegetable gardener planning to plant out seedlings in a new garden bed, however your farmer's almanac has outlined a system of rules about what plants can and cannot be placed next to each other. Your job is to map out a garden bed/s that will provide the most benefits to the plants within. Each plant has 5 classes of companion plant associated with them, ranging from mutually beneficial plantings to stunting or being stunted by neighbour plants. For example, the rules for p...| Recent Questions - Puzzling Stack Exchange
The Chief AI Officer’s Handbook is a comprehensive resource for professionals navigating AI implementation and strategy. It is particularly valuable for| Help Net Security
As the AI threat landscape evolves daily, certain LLM vulnerabilities pose significant risks to enterprise operations.| Help Net Security
Adversaries can intentionally mislead or "poison" AI systems, causing them to malfunction, and developers have yet to find an infallible defense against| Help Net Security
Businesses have a growing need for greater relevance in the intelligence they use to inform critical decision-making.| Help Net Security
In January 2023 we surveyed just over 1,000 domainers about the state of the domain name industry. We covered how they sell, what they think of the economy, their advice for other domainers and much more. Let’s dive in. People who sell domains How old are you? Most people who sell domain names online are […]| Brandpa – sellers
The latest game in the grand HoYoverse has been unveiled. This morning, Chinese developer MiHoYo announced a new entry in the Honkai series - Honkai: Nexus Anima. The game was initially teased during Honkai: Star Rail’s anniversary concert back in May, but it’s been officially revealed today. Read more| VG247 Latest Articles Feed
Are you interested in starting an online business? Do you believe that you have an idea that will be great to realize on your own, independently, and simply quit that 9 to 5 job? The post Starting Your Online Business in 4 Steps appeared first on eMarketing Institute.| eMarketing Institute
I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […] The post The 3 levers that 2X a business in 12 months appeared first on Olly Richards.| Olly Richards
Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […] The post The problem with money appeared first on Olly Richards.| Olly Richards
So, last weekend I was sitting in my garden enjoying a relaxing Hobbitshire sunset… When my phone started pinging. (Not literally pinging, because I don’t let my phone ping with anything. I guard my notifications tighter than a bitcoin wallet. So… metaphorically pinging. You get the idea.) It was coming at me from all sides… […] The post Google vs Olly appeared first on Olly Richards.| Olly Richards
Let me show you how every morning begins for me at the moment. Here’s how: I wake up, make the coffee, and take a stroll through the garden down to my little writing nook. To be honest, I don’t actually know if this is a “nook”. I have no idea what a nook is. I […]| Olly Richards
Is Conscientiousness really in "freefall" or is this a case of "reckless" data distortion? We'll unpack the psychometrics and charts to help you understand what both sides are getting wrong, as well as connect this back to our own finding that the appeal of Strategy has declined among gamers.| Quantic Foundry
As this is my place to ‘think out loud’, here’s yet another thought that occurred to me: is ‘average’ good enough? And, just what am I talking about? Well, LLMs are, by and large, trained on a vast corpora. Essentially, it’s averaging what is known. It’s creating summaries of what’s out there, based upon what’s […] The post Is ‘average’ good enough? appeared first on Learnlets.| Learnlets
I’ve worked with a lot of organizations that train others. I’ve consulted to them, spoken to them, and of course written and spoken for them. (And, of course, others!) And, I’ve seen that they have a reliable problem. Over the years, it occurs to me that these failures stem from a pattern that’s understandable, and […] The post Training Organization Fails appeared first on Learnlets.| Learnlets
While the whole process is important, I tend focus early on the process (and then the bigger picture). What about when we go beyond design?| Learnlets
What makes for a good strategy in highly uncertain business environments? Some executives seek to shape the future with high-stakes bets. Eastman Kodak Company, for example, is spending $500 million per year to develop an array of digital photography products that it hopes will fundamentally change the way people create, store, and view pictures. Meanwhile, […]| Harvard Business Review
What is delegation and how do you delegate responsibility both thoughtfully and effectively? Learn how to focus on what brings you the most success.| ManageMagazine
Company: Chick-fil-A, Inc. CEO: Andrew Truett Cathy Year founded: 1946 Headquarter: Atlanta, Georgia, USA Number of Employees : 200,000 Type: Private Annual Revenue (2024): $22.7 Billion Products & Services: Chicken Sandwiches | Wraps | Chicken Nuggets | Waffle Fries | Salads | Breakfast Menu | Treats | Beverages | Dipping Sauces & Dressings | Online Ordering & […] The post Chick-fil-A Target Market appeared first on Business Strategy Hub.| Business Strategy Hub
Company: Starbucks Corporation CEO: Brian Niccol Year founded: 1971 Headquarter: Starbucks Center, Seattle, Washington, USA Number of Employees : 346,000 Type: Public Ticker Symbol: SBUX Market Cap (Jun 2025): $103.98 Billion Annual Revenue (2024): $36.18 Billion Profit | Net Income (2024): $3.76 Billion Products & Services: Coffee | Espresso-based Drinks | Frappuccinos | Starbucks Refreshers | Hot & Iced […]| Business Strategy Hub
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this is actually true… I’ll leave to your own judgement, but from my own experience, working […] <p>The post Do Brands Need A Big Budget To Succeed On Meta Ads? first appeared on PPC Hero.</p>| PPC Hero
What drives professional services firms? After 30 years of research, consulting and advising some of the world’s leading firms, Dr George Beaton shares the biggest lessons learned. From professionalism and client trust to NewLaw, AI and the future of client experience, discover the forces shaping how firms succeed today. The post What drives professional services firms? 30 years of insights appeared first on Beaton.| Beaton
Growing faster and more profitably is what owners, boards, CEOs and CFOs of every professional services firm want. Growing faster and more profitably is what owners, boards, CEOs and CFOs of every professional services firm want. The post How to grow your firm profitably: 10 forces that shape success appeared first on Beaton.| Beaton
Inconsistent client service is stalling your firm’s growth. Learn how to fix it with proven strategies for consistency, feedback, and client experience. The post Inconsistent client service is killing your firm’s growth. Here’s how to fix it appeared first on Beaton.| Beaton
CX leaders play a crucial role in shaping customer experience success. In B2B firms, strong customer experience leadership fosters a firm-wide CX commitment, embedding client-centric culture and breaking down silos for CX. This article explores the critical success factors that set top CX leaders apart, from CX change management to leveraging data for customer experience improvement. The post How good leaders ensure CX success appeared first on Beaton.| Beaton
This story can play out in many ways.| An Operator's Blog
Back in 2013 (I know...) I was presenting Geoffrey Moore's fundamental model of innovation cycles from his book Dealing With Darwin. The core idea was that, despite being dressed up in complex models, you can fundamentally describe product innovation as just three modes: Reimagining — introducing an entirely| innovation copilots
Using just one AI model is like having a team of one. You wouldn’t hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at everything? Instead, spend time with different models. Learn which one has the brains for your task and the personality to... Read more » The post The TIP Method: Choose the Right AI Model for Every Task appeared first on Animalz.| Animalz
Exponential forces aren’t gentle waves; they crash like tsunamis. Will we merely brace for impact, or will we learn to master the currents? Complexity is not a barrier; it is our new normal.| Dr Mark van Rijmenam, CSP | Strategic Futurist Speaker
A quick guide on how to build trust in digital health through design, storytelling, and compliance-driven creativity.| MOWE
At Atlantic BT, we leverage Figma's robust ai prototyping features to transform your website ideas into dynamic, interactive experiences.| Atlantic Business Technologies, Inc.
Make the most of summer with these email marketing tips designed to boost opens, engagement, and conversions during the sunny season.| blog.robly.com
Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol of status. From the earliest maisons to today’s most ambitious startups, prestige has been built on what is withheld as much as what is revealed. Social media, by contrast, is built for ubiquity. It rewards scale, repetition, and immediacy. Brands that publish more are pushed forward; those that hesitate risk fading from view. This creates...| How Luxury Brands Can Maintain Exclusivity
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: It’s all about targeting, not segmentation. Segmentation has become controversial again. While most marketers view segmentation as the foundation of effective marketing, a growing number believe it needs to be reined in. ...| How Luxury Brands Can Maintain Exclusivity
There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11. Apparently, the brand’s last quarter was an even bigger disappointment than previous quarters. Founder and CEO, Ethan Brown, opened the latest earnings call with these statements, “We are disappointed with our second quarter results, which reflect ongoing softness in the plant-based meat category, particularly in the U.S. retail channel and certain international food...| How Luxury Brands Can Maintain Exclusivity
A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing frustration of CEOs with the contribution of marketing. Much of this frustration stems from marketers’ inability to clearly explain how marketing activities contribute to the firm’s financial performance and the continued use of metrics like brand awareness and brand equity as evidence of performance. There is, of course, nothing wrong with measures of brand he...| How Luxury Brands Can Maintain Exclusivity
Creating a cross-functional team is an essential part of project success. It might also be the hardest part of the project. In this series, we’ll tackle the secrets of strong cross-functional teams. First, let’s talk about what it takes to build a strong team. You know that one person that’s perfect to lead any project? […] The post Secrets of Successful Cross-Functional Teams: Part 1 – Building the Team appeared first on CX by Design.| CX by Design
Introduction For early-stage B2B SaaS startups, building brand awareness can feel like a catch-22. You need visibility to attract users, investors, and talent, but you don’t yet have the budget or reputation to command the spotlight. That’s where strategic marketing tactics like influencer marketing and public relations (PR) come in. Both can elevate your visibility,… The post Influencer or PR? Choosing the Right Strategy for Your B2B SaaS Startup appeared first on Clickstrike.| Clickstrike
For SaaS companies, understanding financial health is critical, and one of the most important metrics in the mix is Monthly Recurring Revenue (MRR) growth rate. MRR gives you a clear view of how much predictable revenue your business is generating each month, while MRR growth rate shows how fast that revenue is increasing (or decreasing).… The post How to Calculate MRR Growth Rate and Why It’s Crucial for SaaS Companies appeared first on Clickstrike.| Clickstrike
