How Video Content Accelerates the Tech Buyer's Journey - Spiceworks Ziff Davis
65% of B2B tech buyers say YouTube influenced a purchase. In 2025, video is your edge. Learn how it speeds up decisions and builds trust.| Spiceworks Ziff Davis
65% of B2B tech buyers say YouTube influenced a purchase. In 2025, video is your edge. Learn how it speeds up decisions and builds trust.| Spiceworks Ziff Davis
Every GTM motion in a RevOps organization has its own distinct function. Yet somehow, they’re supposed to collaborate darn near seamlessly. Data is the medium that facilitates that interdependence. It’s a common language that provides common context to everyone in […] The post Data integrity and revamping your ICP appeared first on Rev.| Rev
Growth marketing is a multi-pronged approach to scaling profits, gaining an edge in a competitive market and driving tangible results with minimal effort. It’s become a respected and core marketing function because of its ability to open opportunities that create […] The post Everything you need to know about growth marketing appeared first on Rev.| Rev
Frozen, slashed, cut, trimmed, tightened—no matter which word you hear, this is what happens to demand gen budgets in the current economic environment. And this reality is forcing demand gen organizations to rethink the way they operate. “Our budgets are […] The post Stop the random tactics and optimize your demand gen appeared first on Rev.| Rev
You have one hour. Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Of […] The post 6 tips to optimize lead handoff between marketing and sales appeared first on Rev.| Rev
A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Creating and perfecting a […] The post 9 steps to craft your perfect go-to-market strategy appeared first on Rev.| Rev
They’re not the same. But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales […] The post Lead generation vs. sales prospecting: Key differences, examples and strategies appeared first on Rev.| Rev
Lead management isn’t a totally new idea, especially in the demand gen world. But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. Empowering your […] The post 7 steps to effective lead management appeared first on Rev.| Rev
RevOps teams are under enormous pressure to grow their companies. Get expert advice on how you to use exegraphic data to drive real results.| Rev
Want to understand your customers better than—and before—anyone else? Develop a deep understanding of their needs and pain points? Predict what factors influence them to buy before they even speak to one of your sales reps? Well, we hate to […] The post How to better understand your customers’ needs (without the limitations of traditional customer data) appeared first on Rev.| Rev
The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. “It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at […] The post How to build true demand in today’s buyer’s market, with Manuel Rietzsch appeared first on Rev.| Rev
