IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business. The post TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers appeared first on Integral Ad Science.| Integral Ad Science
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how. The post How an Insurance Brand Cut Waste While Safeguarding Suitability appeared first on Integral Ad Science.| Integral Ad Science
By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale. The post How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs appeared first on Integral Ad Science.| Integral Ad Science
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you can bring trusted transparency to every environment where your brand shows up. The post IAS Expands Brand Safety & Suitability Measurement to Threads appeared first on Integral Ad Science.| Integral Ad Science
LONDON (AP) — EU regulators must make more effort to stop tech companies from transferring data to countries with weaker data-protection standards, an advisor to the European Union’s top court said Thursday.| AP News
Learn more about Meta Threads and Sprout’s testing on the emerging social media platform. We share feature updates and what Sprout’s social team has learned so far.| Sprout Social
