With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.… The post Social listening for CPG food brand building: where to look and what to look for first appeared on Insights & Appetites.| Insights & Appetites
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites