Growth through acquisition isn’t new. But with consolidation on the rise and digital channels amplifying every move, more companies must navigate brand transitions under intense pressure. Without a clear strategy, rebranding can create confusion, dilute brand equity and risk the value of the deal. That’s why we created this three-part blog series on brand strategy […]| Walker Sands
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating… The post Brand architecture considerations when building a new CPG food brand first appeared on Insights & Appetites.| Insights & Appetites