For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy… The post CPG brand building: The power of words on food packaging first appeared on Insights & Appetites.| Insights & Appetites
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of… The post What’s in a good brand name? first appeared on Insights & Appetites.| Insights & Appetites
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating… The post Brand architecture considerations when building a new CPG food brand first appeared on Insights & Appetites.| Insights & Appetites