From viral street food vendors to China’s donkey crisis and new eldercare services, here’s this week’s Weibo highlights in What’s on Weibo’s China Trend Watch.| www.whatsonweibo.com
ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of GMA, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it also brings...| Ecommerce China
Everyone thinks Douyin = Gen Z dancing + B2C lipstick launches. But here’s the startup goldmine most people are ignoring: B2B marketing opportunities. If you’re in SaaS, manufacturing, logistics, or any industry where deals happen boardroom-to-boardroom, Douyin is the attention arbitrage play you’re sleeping on. Forget the narrow “sell products to consumers” mindset. Douyin’s algorithm...| Ecommerce China
After a Chinese blogger exposed the alarming presence of hidden cameras in hotels, public outrage and mistrust soared about privacy violations and the lack of accountability from local authorities.| www.whatsonweibo.com
