Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
A mission statement outlines the objectives and values of a solo practitioner, small business, or a large-scale organization. It focuses on the goal, product, and services, as well as which segment of the market it’ll hone its attention to.| Product Marketing Alliance
Strategies for a successful post-launch campaign. Let’s have a look at the key strategies you can follow for a successful post-launch campaign.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform| Product Marketing Alliance
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance