The Fire of Feedback destroys what doesn’t work and ignites what does. But unvarnished feedback is hard to take. The truth is not always convenient. Business builders must test our customer offers and market assumptions. It’s like being a phoenix in creative destruction. Every rebirth is a business iteration or pivot. Recently, I consulted a… The post Bathing in the Fire of Feedback: Testing Customer Offers & Market Assumptions appeared first on Berkeley Startup Studio.| Berkeley Startup Studio
Several charges are commonly thrown at A/B testing while considering it or even after it has become standard practice in a company. They may come from product teams, designers, developers, or management, and can be summed up like this: A good way to address these and to make the business case for experimentation is to […] Read more...| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...