Psychological distance essentially changes the abstractness level or concreteness level of an object or idea. This is isn't just an odd quirk of our existence; it affects our emotions, thoughts, and even creativity.| Cognition Today
Someone said remember – “5 tomatoes” to figure out how many feet there are in a mile. It is 5 2 8 0 (five two ... Read more The post Ft. Vs. Cms which is Right for the Brain? appeared first on Cognition Today.| Cognition Today
The store's atmospherics - design, vibe, lighting, sounds, interiors, and the store's layout guide consumer purchases and directly affect a store's ability to cater to its buyers. I explain the multi-sensory experience of a store and layout formats with their practical and psychological benefits.| Cognition Today
Explore 2 effects of repeating information - the illusory truth effect & the mere exposure effect. I describe how it works, which can help you utilize it, and notice it in everyday life.| Cognition Today