Experts revealed the most important growth strategies, beyond profits and numbers. The post 5 Strategies to Grow a Fine Wine Business appeared first on Areni Global.| Areni Global
Artificial Intelligence promises efficiency, prediction, and personalisation. But can a culture built by hand survive a world run by machines?| Areni Global
Good news about alcohol recommendations from the US, mixed with bad news about luxury spending, while the Ghana Drunks Association goes on the march.| Areni Global
Areni Global set out to understand how the next generation of New Yorkers relates to wine. Here are five things we found. The post New Consumers, New Narratives, and New York appeared first on Areni Global.| Areni Global
Charles Lachaux’s rise from sixth-generation winemaker to Burgundy disruptor has come with bold decisions — from limited yields to NFTs. The post Charles Lachaux’s Radical Wine Strategy, From Burgundy to Blockchain appeared first on Areni Global.| Areni Global
Gut bacteria, French politicians behaving badly, and Champagne parades in Miami. The post 5 Things We Learned in May 2025 appeared first on Areni Global.| Areni Global
London reimagines fine wine for a new generation. The post How Young Professionals and Millionaires Are Transforming London’s Wine Culture appeared first on Areni Global.| Areni Global
From the male-to-female ratio to how demographics drive growth, here are five key takeaways from our conversation with Laurence Whyatt, Barclays’ Head of European Beverages Equity Research. The post Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key appeared first on Areni Global.| Areni Global
Areni speaks to Laurence Whyatt, Head of European Beverages Equity Research at Barclays.| Areni Global
Drunken monkeys, layers of flavour and GenZ’s digital sophistication debunked. There was a lot of news in April.| Areni Global
New breakthroughs in the endless quest to appeal to young people, and what to do with that clifftop mansion.| Areni Global
From fun events to understanding motivation, Hamish opens the door to a new demographic.| Areni Global
Instead of one more formal wine tasting, consider a fourth space event.| Areni Global
This interview comes from our ground-breaking podcast series New Consumers, New Narratives, which asks how the wine trade can invite new audiences into wine.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global
The Luxury Strategies: In Conversation With Jean-Noël Kapferer an Emeritus Professor of Marketing at HEC Paris. He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management. He is the ...| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global
Understanding fine wine’s future consumers to build tomorrow Any sector that wants to stay relevant must invest in their...| Areni Global
Earlier this year, Areni Global ran a series of roundtables on how to attract a younger generation to wine. Top professionals came together to share their ideas about Gen Z and fine wine.| Areni Global
Areni Global brought key figures from the Nordics and Baltics together to discuss the future of fine wine. Here's what they discussed. The Future of Fine Wine Helsinki.| Areni Global