Your Next Move: It’s Time to Capitalize on Marketing Your AI
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
Today’s marketing leaders are being asked to drive bold innovation, lead AI-powered transformation, and deliver measurable revenue gains – all on last year’s budget. This might sound like a familiar challenge for many midmarket tech CMOs. Expectations have grown more strategic, yet financial support remains static. Fifty-four percent of midmarket CMOs expect no increase in [...]| IDC Blog
Introduction Every four years, the World Cup captures the attention of billions. With that attention comes opportunity – not only for sponsors, broadcasters, and legitimate merchants, but also for adversaries who see in this spectacle a marketplace of deception. As the 2026 FIFA World Cup approaches, the outlines of this parallel economy are already visible. In the span of two months since 1 August 2025, more than 4,300 newly registered domains bearing the language of FIFA, the World Cup, o...| Check Point Blog
Introduction: From Driver’s Seat to Autopilot For more than a decade, the world has talked about self-driving cars. At first, the idea felt futuristic — even far-fetched. Yet today, robotaxis are quietly navigating city streets, proving that autonomy has arrived, even if most people barely notice. IT security is on a similar journey. For years, defenders have relied on automation: writing playbooks, configuring policies, and creating scripts to respond to threats. These tools helped, but ...| Check Point Blog
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
