Go-to-market remains a key KPI for product marketers because it involves everything the role is meant to be, from connecting the product to market to aligning teams, driving adoption, and proving business impact.| Product Marketing Alliance
How the team at Intuit moved beyond data to find and tell the human story hidden in the numbers, and how it led to a complete overhaul of their approach.| Product Marketing Alliance
A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics.| Product Marketing Alliance